Principles
Buoyant exists to create the world's most affordable and effective aerial platform, providing joy, wonderment, and utility to the people of the world. These principles guide how we make decisions, build technology, partner with customers, and treat one another.
The following are not slogans.
They are how we operate.
And they describe the life of a blimp – we call this The Blimp's Journey.
Chart Your Own Path
We don't wait for permission to build the future.
Buoyant exists because the status quo said "no" too often. We believe progress comes from people willing to explore uncharted airspace – technically, creatively, and commercially.
- •Independent thinking made stronger through collaboration
- •First-principles problem solving
- •Choosing the harder, more interesting path when it leads to something better
Make It Bold
If it's worth doing, it should be unmistakable.
We believe aerial platforms should inspire wonder, spark conversation, and leave a lasting impression. Subtlety has its place – but not at the expense of impact.
- •Big ideas executed with precision
- •Design and engineering that demand attention
- •Work we're proud to put our name on, in the sky and on the ground
Get There Safely and Efficiently
Reliability is a feature, not a constraint.
Aerial work demands discipline. We hold ourselves to the highest standards of safety, compliance, and operational excellence – because trust is earned flight by flight.
- •Safety as a non-negotiable
- •Systems that scale cleanly
- •Efficiency that compounds over time
Boldness without rigor isn't bravery – it's noise.
Lift Others With You
Progress is better when it's shared.
Buoyant succeeds only if our customers, partners, pilots, and teammates succeed alongside us. We believe great platforms elevate everyone who touches them.
- •Long-term partnerships over short-term wins
- •Clear communication and mutual respect
- •Creating opportunities for others to grow, shine, and win
Dream It. Build It. Set It Free.
Ideas matter most when they leave the lab.
We are builders at heart. We turn imagination into hardware, software, and real-world experiences – and then we entrust them to people who will utilize them in ways we never predicted.
- •Shipping over speculating
- •Learning by doing
- •Letting great ideas out into the world, where they can take on a life of their own
What This Means in Practice
These principles guide:
They are the standards we hold ourselves to – even when no one is watching.
Want to work with us?
If these principles resonate with you, we'd love to hear from you.