Adni x Buoyant Aero
Launching a Brand from the Sky at NTI 2025
The Mission
When Adni set out to reintroduce its brand to the world, they wanted to do more than buy a booth—they wanted to own the skyline. NTI brought together thousands of nurses from across the country. Buoyant Aero partnered with Adni to create a multi-day aerial brand experience that stopped attendees in their tracks and put Adni at the center of every conversation.
Blimp Selfie Campaign
Attendees were encouraged to take selfies with the blimp for a chance to win giveaways. This simple activation drove thousands of organic social impressions and hundreds of tagged posts, creating a viral moment that extended the reach of the campaign far beyond the physical event. From the iconic "Flight Nurse Barbie" photos to group shots under the massive airship, every image told the story of joy, wonder, and connection that defined the Adni experience at NTI 2025.
The Activations
Tethered Aerial Operations
Our zero-emissions, electric-powered blimp flew 75–100 ft above the convention center, visible from blocks away and approved for continuous flight throughout the conference.
360° Gondola Cam ft. the Barbie Nurse
A fully immersive camera rig beneath the blimp captured 360° content with a larger-than-life "Flight Nurse Barbie" diorama, creating surreal, shareable footage viewed thousands of times online.
The Blimp Gate
We anchored the blimp over the pedestrian path so nurses literally walked through the Adni-branded airship on their way into and out of the conference—an unforgettable moment of immersion which became the natural "finish line" for the entire conference.
Flowcode QR Code on the Blimp
A massive scannable QR code (via Flowcode) was printed directly on the blimp, enabling instant app downloads and product discovery from up to 200 feet away.
The Blimp Walk
The Adni team physically walked the tethered blimp through the plaza outside the venue—an interactive activation that drew smiles, selfies, and nonstop foot traffic.
Behind-the-Scenes Video Production
We documented the full deployment with cinematic behind-the-scenes footage, showcasing the scale, creativity, and engineering behind the activation.
Aerial Drone Coverage
Professional drone footage captured breathtaking overhead shots of the blimp, the crowd, and the full activation in context—later repurposed into sizzle reels and case studies.
The Results
Additional Impact
- Social virality from attendees posting with "Flight Nurse Barbie", the blimp finish, and the blimp selfie competition
- Unmatched earned media value from visuals too bold to ignore
- Positioned Adni as the most innovative brand at the conference
Why It Worked
Aerial Dominance
No other brand was in the air—Adni owned the skyline and commanded attention from every angle.
Emotional Magic
Nurses looked up, smiled, and reached for their phones—creating genuine moments of joy and wonder.
Creative Depth
Each element—from the nurse barbie gondola diorama to the blimp walk—invited interaction and participation.
Zero Emissions
100% electric, 100% quiet, 100% on-brand with Adni's values and the healthcare industry's focus on sustainability.
Ready to Create Your Own Success Story?
See how Buoyant Aero can elevate your brand above the competition with unforgettable aerial experiences.